12/11/2026

Borja Jiménez Presents Fernando Cepeda as His New Manager in Seville

Borja Jiménez has presented Fernando Cepeda as his new manager at an event held at the Hotel Colón in Seville. The Sevillian bullfighter is embarking on a new professional chapter with an independent management project based on trust, close collaboration and, above all, artistic development.

Borja Jiménez Chooses Fernando Cepeda to Begin a New Professional Chapter

Bullfighter Borja Jiménez presented Fernando Cepeda as his new manager on Wednesday, November 11, at the Hotel Colón in Seville. The meeting with the media provided an opportunity to announce the details of a new chapter in the career of the Sevillian matador, following one of the most important seasons of his career.

Both men are approaching this new project with the aim of continuing to grow and establishing Borja Jiménez among the leading figures in the bullfighting rankings. Their decision is based on independent management, built on mutual trust, close collaboration and daily commitment.

During his speech, Borja Jiménez explained that the decision followed careful consideration. The bullfighter acknowledged that he had always admired Fernando Cepeda's professional career, particularly the work he carried out alongside Miguel Ángel Perera, a partnership he considers a reference for the new chapter now beginning.

"This decision has been carefully considered by both of us because, ultimately, we are returning to independent management, which we all know is not easy given the current situation," Jiménez said.

Artistic Development, the Main Goal of the New Management Partnership

One of the points Borja Jiménez emphasised most during the presentation was his desire to prioritise artistic development over statistics and the number of appearances.

The Sevillian believes Fernando Cepeda can help him take another step forward in his approach to bullfighting and his professional development.

"I believe he is someone who can help me develop artistically. Ultimately, that is what matters most to me in my career: performing well in the ring. We often focus a little too much on numbers and fighting in as many bullfights as possible, but at this stage of my career, I want to put bullfighting itself ahead of statistics," he stated.

Jiménez also highlighted the understanding they had established during their conversations over recent days and their first joint training sessions. Both share the same philosophy, based on seriousness, respect, discipline and daily hard work.

"I believe we can make a very good team. We share the same philosophy of bullfighting and the same way of seeing it, with that seriousness, respect, training and daily discipline," he explained.

The bullfighter is looking for a close working relationship with his manager, involving constant commitment to his preparation and to the decisions that will shape his professional future.

Borja Jiménez Thanks Julián Guerra for Their Time Together

During the presentation, Borja Jiménez also explained the reasons behind his professional separation from Julián Guerra, with whom he had worked for the previous four seasons during a crucial period in his rise among the leading names in the bullfighting rankings.

The matador made it clear that the decision was exclusively motivated by his desire to begin a new chapter, stressing that there were no personal problems with his former manager.

"I came from the very bottom and, through hard work and the effort we both put in, we managed to reach the top of the rankings," he recalled.

He also expressed his gratitude to Guerra and his family, highlighting everything they had contributed to him over the years, both personally and professionally.

"I have an excellent relationship with him and his entire family. He has contributed a great deal to me, both personally and professionally. I have learned a lot by his side and I am very grateful for the time I spent with him," he said.

"It was simply a change of management because I wanted a change of scenery, nothing more. Life is made up of cycles and different stages, and I felt that the time had come to move on to a new one," Borja Jiménez concluded.

Fernando Cepeda Returns to Bullfighting Management Twenty Years Later

For his part, Fernando Cepeda admitted that his return to bullfighting management was an unexpected decision. The bullfighter from Gines recalled that exactly twenty years ago he was at the same Hotel Colón presenting his first project as a manager.

This coincidence gave Wednesday's event a special significance.

"Exactly twenty years ago, also in November, I was right here presenting what would become my first management partnership. I could never have imagined that twenty years later I would be back here presenting myself alongside another bullfighter, in this case Borja Jiménez," he explained.

Cepeda admitted that after ending his management relationship with Miguel Ángel Perera, he had no intention of managing another bullfighter, despite receiving several offers over the years.

However, the determination and enthusiasm he found in Borja Jiménez ultimately convinced him to return.

"Borja called me with great interest and, after the conversations we have had and the hours we spent together the other day, I realised that he is completely committed and has all the qualities I look for in someone I can work with in the way I believe things should be done," he said.

Cepeda Believes Borja Jiménez Has Even Greater Potential

Fernando Cepeda believes Borja Jiménez still has considerable room for improvement and can become an even more important bullfighter than he is today.

The new manager particularly highlighted the Sevillian's ambition and determination to keep progressing, even after establishing himself among the leading names in the bullfighting rankings.

"I know he could be managed by a major company, and the fact that, despite having that opportunity to settle into a comfortable position, he has chosen me is another motivation for me to move forward. It shows that he is not satisfied with what he has achieved and wants more," he stated.

Cepeda insisted that his main objective will be to work on developing the bullfighter's artistic qualities.

"I have been following Borja over the years, and I believe he can develop enormously as a bullfighter. I think he can become an even greater matador than he is today, and I will devote myself fully to helping him achieve that," he assured.

A Project Built on Trust and Daily Hard Work

The new manager also acknowledged that his routine has changed since the two reached an agreement the previous Monday. The first arrangements and phone calls concerning plans for the upcoming season have already marked his return to professional activity.

Regarding the challenges he may face in negotiations with bullfighting companies, Cepeda said that he remains fully familiar with the sector and has never lost touch with the profession.

He also defended the importance of approaching business negotiations with freedom and mutual respect, without turning differences of opinion into personal conflicts.

For Fernando Cepeda, the key will be ensuring that Borja Jiménez continues to deliver the same level of commitment and performance in the ring that has brought him to his current position.

"Companies give priority to bullfighters who have influence and who deliver results. That is why I need Borja to keep doing his part, just as he has done over the past few years," he said.

Borja Jiménez and Fernando Cepeda Begin a New Bullfighting Project

With this official presentation in Seville, Borja Jiménez and Fernando Cepeda are launching a new professional project with a clear objective: to continue growing, develop the bullfighter's artistic identity and consolidate his position among the leading figures in bullfighting.

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